Innovative Restaurant Logo Design Trends for 2023

While starting a business, one of the most challenging aspects is to find a logo that fits extremely well for the image that the restaurant owner wants to create for the business.

While food with good quality, taste, and good service leaves a lasting impact, ensuring that customers keep coming back for more, an attractive restaurant logo also benefits the restaurant by making heads turn in the first place.

A logo is a first and foremost image that comes to the mind of the customer the moment they think of the brand.

It is, therefore, important to design and use a restaurant logo that suits the brand, is unique, draws attention, and boosts the image. Using it on  one’s own restaurant website gives the logo and the brand greater mileage.

While designing a logo design for their business, restaurant owners must take cues from famous brands like Nike. This is because a simple logo is easy to remember, recollect and recognize when used in any format like print, web, or other types of media. It also becomes easy to use the logo in all sizes and requires minimal modifications.

The logo must be unique and memorable so that it is convenient for customers to distinguish the business from that of the competitors.

Good restaurant logo designs are meant for eternity. They do not require any changes even when design trends change.

The restaurant logo must be ideal for the type of restaurant and also the characteristics of the target audience. Only this will attract the right kind of customers to the restaurant.

Naming the restaurant also requires attention as it should tell customers what to expect from the restaurant, be memorable and also help beat the competition.

A restaurant can be named after oneself or also refer to the type of cuisine served. One can also get creative while deciding on the name of the restaurant. Whatever the name may be, the logo must be designed in a way to complement and enhance it. Together, they must set a mood that perfectly reflects the brand’s identity. The restaurant logo could illustrate the restaurant’s name directly or even give the name an intricate meaning

The most successful restaurant logos are the ones that best represent the brand. Bright colors, bold fonts, and script typography may suit a high-energy brand well. But the same pattern would not suit a relaxed brand. So, restaurant owners must keep in mind the brand identity that they wish to create while getting the logo design ready.

You might have noticed that several renowned fast foods and diners use red in their brand color. This is in no way a coincidence. Red is used on purpose as it is a color that helps stimulate appetite.

On the other hand, blue and the shades that belong to it are appetite suppressants. So, it is rare to see them on logos of diners or food companies. Using warm colors like red, orange, pink, yellow, etc. is always suitable for restaurants.

So use colors that subconsciously compel potential customers to give the restaurant a try. Black, green, brown and other such color gradients work perfectly for restaurants.

Since we are designing a restaurant logo, it is important that irrespective of the color chosen it needs to be used well on all visuals like websites, wordmarks, icons, banners, and much more.

If the logo has text, it is essential to choose the right kind of font. The most important criteria include the following:

• The font must be legible and always stay readable on logos of any size.
• The font must match the icon. (Tip: Massive fonts like After Disaster, Europe, Garamond, etc. match well with massive icons.)
• The font must not have hand-written fonts, fancy scrolls or small details as it makes the font difficult to read on logos of smaller sizes. (Tip: Use fonts like Micra, MigistraIC, etc.)

This is a brand that allows its customers to enjoy its food in a spacious and light oasis setup. So, it has kept its logo minimalist, yet great. The logo encompasses a subtle serif font in white or golden color. The other elements of the logo reflect a stylish, feminine character making the logo an asset for the brand.

This restaurant logo is a classic example of how even the simplest form of graphic design can be converted into a powerful communication. The clean serif font with the dot of the alphabet ‘i’ bouncing to the left, the simple lowercase wordmark design gains rhythm and movement.

This graphic could be confusing for some, but it works really well for the brand because of the tagline provided underneath. The image gives people a clear idea of what this business is all about – a passionate coffee shop focusing on sustainability and serving customers with the best-sourced, most delicious coffee.

It is always a good idea to look at the logos of competitors or other restaurants for inspiration. Here is a collection of some of the best restaurant logos from around the world. These logos have stood the test of time and their success is inspirational.

This blog about restaurant logo designs would have been a great guide along with stunning examples of successful logos. If you are a restaurant owner looking for more assistance with digital marketing for your restaurant, get in touch.